Thu 5 Nov 2026 · Flora Köln, Cologne · Live Arena

2026 reserve list.
If a spot opens up.

Twelve spots, five hours, one brief nobody has seen before. You build at noon and pitch at night in front of an audience. With AI, at vibe-coding speed.

Regular applications have closed. The reserve list is for spots that become available at short notice. If your profile fits an available spot, we will contact you.

RESERVE LIST · VCA26 · 5 NOVEMBER 2026

Join the reserve list.
For the 2026 brand sprint.

Four short steps: how you compete, what you build with, a project link and your contact details. One project you built is enough.

Solo or as a team, bring your strengths. Let us know if you are open to joining a team. If a spot becomes available, we will discuss whether there is a suitable match.

Joining the reserve list and competing are free. There is no age limit; anyone in Europe can register.

If accepted: Be in Cologne from noon on 5 November. Five hours to build, up to four minutes for your brand: present live or show a video, animation or AI-generated pitch. You do not have to go on stage yourself. Your pitch is available as a recording afterwards.

YOUR REQUEST

Step 1 of 4

How are you competing? *

There is no quota. Pick one and it moves on automatically.

How we handle your data is in our privacy policy (German).

Before you start

  • You're on site from 12:00 that day: video shoot, briefing, five hours of building, your pitch at night.
  • Under 18 you're just as welcome. We only need your parents' consent.
  • You bring a laptop, chargers and your own tool accounts.
  • The build starts after the shared briefing, with no outside human help.
  • Once you hand in, you show your tool stack and your rough workflow.
  • Stage and hosting run in German and English, and so does your pitch. Recordings with subtitles go online after the event.

How the reserve list works

  1. 01

    We look at your project.

    We look at your idea, strengths and the part you owned.

  2. 02

    A suitable spot opens up.

    We contact you to discuss availability, setup and any questions.

  3. 03

    We confirm your place in writing.

    Your spot is only confirmed at this point. Joining the list does not secure a place.

  4. 04

    You receive the rulebook.

    Everything about the schedule, tech and permitted tools. The brief stays secret until the competition.

The brief doesn't exist yet
when you sit down.

Nobody can prepare. Everyone finds out what to build in the room, at the same moment.

The entire briefing

"So, we need something new. Has to look fresh, modern, you know the thing. Not like the others. Just do something."

  1. 01

    One brief

    Vague, real, the way clients actually brief. Nobody sees it beforehand.

  2. 02

    What it says, counts

    Everyone starts with the same brief. There are no follow-up questions or additional documents.

  3. 03

    Then the clock starts

    Five hours to bring your idea to life. Then you submit your result.

Your 5 November.

For guests the doors open at 5 pm. Your day starts earlier. This is the only page with times on it, and they apply to you.

The empty Flora ballroom in the morning, daylight through the tall windows: rows of chairs at the front, the twelve spots at the back, single desks and team tables, nobody seated yet. AI visualisation of the planned day. Based on a real photo of Flora Cologne.
The room before you arrive. AI visualisation of the planned day. Based on a real photo of Flora Cologne.
  1. 12:00

    Arrival

    Come fed, there's no lunch break. In the first hour the FAIME video team shoots your intro video and you set up your spot. We test power and network beforehand.

Over the shoulder of a solo spot in the Flora: monitor, laptop and code, a team table behind it, the stage in daylight in the background. AI visualisation of the planned day. Based on a real photo of Flora Cologne.
Your spot, for five hours. AI visualisation of the planned day. Based on a real photo of Flora Cologne.
  1. 13:00

    Kickoff

    At 12:50 everyone heads to the stage together for the rules. At 13:00 the brief is read out, to all twelve at once, and the clock on the LED wall starts.

  2. 13:00 to 18:00

    Build

    Five hours, your laptop, your tools. Your people stand around the Arena, nobody else.

  3. 17:00

    The guests arrive

    The doors open while you build the last hour. The countdown runs on the LED wall.

  4. 18:00

    Hands up

    Time's up. Your screen stays on and becomes part of the gallery. The audience vote for the People's Choice opens.

Silhouettes in front of the Flora stage, one of them in the spotlight, the LED wall behind them, the room in the dark. AI visualisation of the planned evening. Based on a real photo of Flora Cologne.
The spotlight decides who pitches next. AI visualisation of the planned evening. Based on a real photo of Flora Cologne.
The golden trophy held up on the Flora stage, the LED wall and the spotlights behind it. AI visualisation of the planned evening. Based on a real photo of Flora Cologne.
Four trophies, one stage. AI visualisation of the planned evening. Based on a real photo of Flora Cologne.
  1. from 18:15

    Pitch of up to four minutes

    Straight after building, so you don't wait long. Two blocks with keynotes in between. The spotlight decides when you're up.

  2. around 21:10

    Announcement

    Four trophies, one stage. Before that the jury deliberates while keynotes run in the hall. Then the bar, and nothing left to hand in.

Bring your people.

Free during the day and evening, no cap on numbers, with you from 12:00. During the day they stand around the Arena and watch you work. From 5 pm they're in the middle of the audience and vote in the People's Choice.

You tell us how many are coming once you're confirmed. That's all we need.

The Flora ballroom in daylight: twelve spots building at their screens, solos at single desks, teams at wide tables, their people standing behind them, the LED wall at the front already glowing magenta. AI visualisation of the planned day. Based on a real photo of Flora Cologne.
The Flora ballroom in daylight: twelve spots building at their screens, solos at single desks, teams at wide tables, their people standing behind them, the LED wall at the front already glowing magenta. AI visualisation of the planned day. Based on a real photo of Flora Cologne.

12 SPOTS · SOLO OR TEAM

In the middle of the room,
not behind a door.

The work block sits under the chandeliers, set up like a LAN party. Until 5 pm only your people and those of the other spots are around you. Then the guests come in, walk the rows, see the screens and hear you argue. Lounges run all the way around, where they sit down and keep watching.

  • 1 shared briefing
  • 5 hours of build time
  • Your own laptop, your own tools
  • Up to 4 minutes for your pitch
About the reserve list

The jury judges the result. Not the team size, not the number of assets and not the length of the prompt.

Solo or team: up to four minutes for your brand. You decide how to present it and when your vision has come across clearly. A shorter pitch is just as welcome.

Two blocks, one Grand Prix.
And the room votes.

Twelve spots, two pitch blocks with six presentations each. We order the spots by number of people: the first six go into Block A, the next six into Block B. You get your block at kickoff, and the spotlight decides the order within it that evening. Solo, agency, studio or matched team: everyone competes for the same Grand Prix.

Get creative: a live presentation, video, animation or AI-generated pitch. Show what makes your brand special. Nobody has to go on stage themselves.

SIX PITCHES · TO OPEN THE EVENING

Pitch Block A

The first six spots, ordered by number of people, present first, right after the jury is introduced. Solo means one person; a team has two to four people.

  • Block assigned at kickoff, order by spotlight
  • Up to four minutes for your brand, in a format of your choice
  • The best solo takes the Solo Bounty with it

SIX PITCHES · AFTER THE SECOND KEYNOTE

Pitch Block B

The next six spots present after the second keynote. This includes matched teams. The same criteria and pitch time apply to everyone.

  • Up to four minutes for your brand, in a format of your choice
  • Present on stage yourself or show a creative media pitch
  • Then People's Choice and the battle final

WHAT HAS TO BE DONE BY THE END

A small world that actually works.

  1. 01
    Idea

    Positioning and the central creative direction.

  2. 02
    Look

    A visual base system plus a key visual.

  3. 03
    Build

    A published, working landing page.

  4. 04
    Pitch

    Up to four minutes for your brand: live, as a video, animation or AI-generated pitch. Nobody has to go on stage themselves.

Bonus, not required: 3D, motion, video, social assets or a clickable prototype can strengthen the idea. More output doesn't automatically mean more points.

How the jury looks at it.

Strength of the idea
25%
Brand & design
25%
Hits the brief
20%
Landing page & usability
20%
Pitch
10%

That's one half. The other half sits in the room: the audience hands out the People's Choice, with no criteria grid and no obligation to explain. Both prizes can go to different builds. That's on purpose.

How we line up our builders.

Everyone who competes gets their own intro video on event day, shot by the FAIME video team: line-up, a short turn, a card on the LED wall. Like sport, only what you make here is a build. The cards below show the setup. The real builders arrive once the twelve spots are taken.

SPOT 01 · SOLO

The Fast One

Speed
9.5
Design
6.0
Ideas
8.0

STACK Claude Code, v0, Supabase, Vercel

SPOT 02 · SOLO

The Designer

Speed
5.5
Design
9.5
Ideas
7.5

STACK Figma, Midjourney, Framer, Cursor

SPOT 03 · TEAM · 4 PEOPLE

The Studio

Speed
7.0
Design
8.5
Ideas
6.5

STACK Figma, Webflow, Runway, Notion

SPOT 04 · TEAM · 3 PEOPLE

The Self-Taught

Speed
8.5
Design
5.0
Ideas
9.0

STACK VS Code, Claude, Blender, Cloudflare

Regular applications have closed. About the reserve list for spots that become available.

This is the jury you have to convince.

These six judge your build. The full profiles are on the award day page.

  • FORMBURG · Webflow Educator

    Jonas Arleth

    Watches for design and motion. And for the human part: the love of detail that no prompt creates on its own.

  • Creative Director · Brand Designer

    Nina Schörner

    Asks about the idea behind the project, and whether your design makes the brand tangible.

  • Kabarza · Design Engineer

    Fateh Khodamoradi

    Judges storytelling, brand, structure and UX. So he asks what your build can do, and whether it all fits together.

  • Product Builder · AI Enthusiast

    Christian Schmitt

    Looks under the hood: tech, accessibility, and whether anyone can find your build.

  • FLOK · Designer & Brand Owner

    Garvin Hirt

    Asks whether your idea understands the brand's real challenge. And whether AI stays a tool rather than an end in itself.

  • BeAStar Productions

    Farzan Borhanazad

    Invented the format. So he knows exactly where five hours start to hurt.

All profiles on the award day page

What you take away if you compete.

However the day ends, a spot is not a raffle ticket with a certificate at the end.

0 €

Competing costs you nothing.

Joining the reserve list and competing are free. You bring a laptop, chargers and your own tool accounts, we provide the rest. Twelve spots, handed out one by one.

UP TO 4 MINUTES

Your stage.

Up to four minutes for your brand in front of the audience and jury. You decide whether to present yourself or show a creative media pitch. Plus your own intro video, shot at noon by the FAIME video team.

4 TROPHIES

What's up for grabs.

Four trophies cross the same stage at night: the open Grand Prix for the best overall product, the room's People's Choice and one each for the best solo and the best team of the day. Behind each one is a prize: a paid client job for the Grand Prix, the Solo Bounty for the best solo, content by Be A Star Productions for the best team, merch of your own brand for all. A matched team competes for the same trophies as any other. All prizes at a glance.

For spots that
become available.

Regular applications have closed. The reserve list lets us contact you if a suitable spot becomes available at short notice. Joining the list does not confirm a place.

About the reserve list